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Hello everyone.
We received an astonishing amount of feedback and pre-orders for "Jet Black Lizard," the first release celebrating our brand's major milestone of 20 years. All artisans and staff sincerely thank you. These 20 years are the very history we have spun together with our customers. Within that history, there are several "special masterpieces" for which we still receive endless requests for re-release.
This time, for the second phase of our 20th-anniversary project, we've brought to life a model that stands out as perhaps the most prominent among them. It's the long-awaited return of the "Limited Tweed" series, which instantly sold out and became a phantom three years ago, now resurrected after three years.
Starting today, July 1st, we will begin an exclusive "pre-order sale" on our official online store, ahead of anywhere else.
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1. Why the "Limited Tweed" became a legend
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Three years ago, when we released this model, we took on a challenge: how to incorporate "tweed," a material that evokes the warmth of autumn and winter and classic elegance, into a "perfect everyday bag."
While general wool and cotton tweed fabrics possess a uniquely rich texture, they had several weaknesses when it came to heavy daily and business use. These included being "vulnerable to rain and water," "prone to pilling from friction," and "easily losing their shape."
Therefore, we developed a "tweed-like PVC material" with our unique special processing.
At first glance, it looks exactly like high-quality wool tweed carefully woven by skilled artisans. However, it is in fact the "ultimate practical material" for modern business people, as it repels rain, is surprisingly lightweight, and resistant to scratches. "Overwhelming sense of luxury" and "toughness for daily use regardless of weather."
It was precisely because we pushed the boundaries to reconcile these two contradictions that three years ago, that model quickly made its way to all of you, selling out and becoming a legendary model that continues to receive inquiries about whether it will ever be available again. |
2. Five Masterpieces, Evolved Further After Three Years
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For this 20th-anniversary reissue, we had no intention of simply "reproducing" the previous model. We have incorporated our best current technology and hospitality, implementing updates that surpass those of three years ago.
To cater to today's diverse lifestyles, we offer five sizes (from top to bottom in the photo: horizontal M, horizontal S, vertical L, horizontal XS, mini shoulder).
Especially noteworthy is the newly added "Mini Shoulder", a new model with a golden ratio proportion cultivated over our history, allowing it to seamlessly transition between business and casual use. While compact, it beautifully accommodates essentials, making it the optimal solution for today's needs.
The number available for each size is limited to 15 pieces each.
This is the maximum number that allows us to secure materials of acceptable quality and for skilled artisans to craft them without any compromise. |
3. A "Playful Touch" Unveiled the Moment You Open It, After 20 Years
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Furthermore, we've prepared a special surprise that unfolds the moment you open the bag.
For the interior fabric, we've adopted a "custom dark green," YOUTA's brand color, symbolizing intelligence and elegance. This deep, quiet, forest-like green sets it apart from the "bright functionality" of the standard model's beige interior.
The gradient woven by the jet-black exterior, dark gray frame, and dark green interior expresses mature composure and hidden passion. We promise an exhilarating feeling that only you will experience every time you open your bag. |
4. A "Jet Black Token" for 20th Anniversary Pre-order Customers Only
  To express our heartfelt gratitude to everyone who places an order during the official website's pre-order period, starting today, July 1st, we have prepared a special gift.
As a pre-order bonus, you will receive a non-sale item: a "20th Anniversary Genuine Leather Key Strap".
This strap is a limited edition item, specially pressed with the 20th-anniversary logo, and made from genuine leather that complements the classic look of this limited-edition tweed. This is a "special key" exclusively for those who make their decision at this very moment, one that will never be available during general sales or through other retailers.
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5. Finally
What does "value beyond price" mean?
We believe it means appreciating the story behind how an item came to be, imagining the movements of the craftsman's fingers, and cherishing the time spent waiting for its completion. Arrival and delivery are scheduled for early October.
As autumn begins and the season transitions to new attire, please imagine this "limited tweed" becoming the perfect companion in your daily life. Although the number is extremely limited to 15 pieces each, we hope this special item reaches those who couldn't get it three years ago, and those who will walk with us for the next new decade.
In our next blog (scheduled for late July), we will delve deeper into the secret of the "tweed-like PVC material" that determines the texture of this bag, and the sensual charm of the "natural wood handle" carved by artisans. Please look forward to it.
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【20th Tweed Pre-order now open】
*The 20th Anniversary genuine leather key strap is only available during the pre-order period.
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While there are many good things when it comes to men's clothing, there are few when it comes to bags. So, we decided to make our own. With that straightforward idea, we launched the leather bag brand "YOUTA" in 2006. The material I focused on, having worked in various apparel-related fields such as clothing, watches, and shoes, was synthetic leather. It's lightweight, rain-resistant, and requires no maintenance. The reason I chose synthetic leather was also because it's a "vegan leather" made from non-animal materials suitable for modern times. Through monozukuri (craftsmanship), a traditional Japanese culture, we aim to provide a comfortable business life for working people and support Japan's manufacturing industry. Representative Kenta Sugawara
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