Hello, I'm Sugawara, a designer!

Many of you are probably preparing for the new year, but a wallet, which you hold every day, is an item closely tied to your daily life. Don't you feel refreshed when you get a new one? In particular, a "haru-saifu" (spring wallet) bought in spring is said to bring good luck, as "haru" (spring) sounds like "haru" (to be full, as in full of money).

So, this time, to coincide with the "haru-saifu" season, I'd like to introduce some recommended wallets.

Recommended for Haru-Saifu! Auspicious Day Calendar

How about getting a new wallet at this opportune time?

This time, I'd like to introduce the "Toyooka Wallet Certified Waterproof Leather Wallet Series."

Even with the increasing trend towards cashless payments, everyone has their own circumstances and preferences.

YOUTA's waterproof leather wallet series comes in three types—long wallet, compact wallet, and slim wallet—to allow you to choose what suits your current needs.

The range is designed with the gradient of cashless living in mind, considering factors like the proportion of cash storage and ease of use.

I personally use the "Toyooka Wallet Certified Jacket Purse."

For me, I don't carry much change, but I have a lot of cards and receipts, so a bi-fold wallet bulges too much, and a long wallet doesn't fit in my jacket. So, this intermediate size with a zipper is the best fit.

The signature braided design in the center also serves as an accent to simple outfits.

The classic "Round Zipper Long Wallet" neatly stores all your bills, cards, coins, and receipts.

The zipper uses YKK's top-grade "EXCELLA" zipper. Each element is meticulously polished on all sides, giving the plating a beautiful luster and serving as an accent to the entire wallet.

We also offer a white version, which is waterproofed to repel oil and water, making it resistant to dirt. It's our most popular item for a main wallet.

The "Fragment Case" has a compact and slim design that fits neatly into a jacket's inner pocket or a pant pocket.

Even though it's mini, it can securely store essentials. You can carry the minimum necessary cards, emergency folded bills or coins, and even keys, and it will still remain quite slim.

Furthermore, this slim wallet is designed to fit perfectly inside the "long wallet" mentioned earlier.

When traveling, you can leave your main long wallet at the hotel and carry only the bare essentials in the slim wallet when you go out. In the worst case, even if you lose it, your main wallet will be safe.

Among our customers, common reasons for purchasing a new wallet, whether for themselves or as a gift, are turning points like the change of the fiscal year, a transfer or promotion, or a birthday.

Also, it seems that more people are choosing to visit us on auspicious days like "Ichiryu-Manbai-Bi." It appears that if they're going to buy a new one anyway, they prefer to do it on a day that makes them feel good.

Toyooka Wallet Certified Waterproof Leather Business Card Holder

Hello, I'm Sugawara, a designer at YOUTA.

There are many stylish clothes for men, but not many bags. So, we thought, why not make them ourselves? With that straightforward idea, we launched the men's bag brand "YOUTA" in 2006. As someone who had worked in various apparel-related fields—clothes, watches, shoes—the material that caught my attention was synthetic leather. It's lightweight and resistant to rain, so unlike real leather, it requires no maintenance. Another reason I chose synthetic leather was that it's not commonly seen. I hope you can enjoy a comfortable and fun business life with our high-quality Toyooka Kaban certified bags and playful customization.