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Hello, everyone.
Thank you as always for your continued support of YOUTA. This year, as we celebrate the major milestone of our 20th anniversary, we have released special products that embody the history and craftsmanship of YOUTA, such as the "Jet Black Lizard," "Limited Tweed," and "Tourmaline Green." Thanks to you, all of these have received a tremendous response since the pre-order stage, and we would like to express our heartfelt gratitude.
This autumn, in this memorable anniversary year, we are revealing another "major highlight" to you all.
It is a large-capacity tote bag that can be worn over the shoulder, setting it apart from our previous lineup centered on doctor's bags.
It is the "Y30 Tote," a perennial YOUTA bestseller that has been loved for 14 years since its birth in 2010, having been refined millimeter by millimeter while listening to your honest feedback. This masterpiece tote, which has supported the history of YOUTA, has been infused with the spirit of 【Octavia】, our sophisticated design line that has received overwhelming support from adult women. Today, Thursday, October 1st at 11:00 AM, we will begin pre-orders exclusively on our official online store, limited to just 15 pieces.
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2. Canvas-style PVC x Dark Green Leather. The "Octavia Aesthetic" that balances beauty and toughness.
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The greatest appeal of the new "YK30 Tote Octavia" is its sophisticated bi-color design that invites love at first sight, and the overwhelming functional beauty that lives up to it.
For the main material of the body, we have adopted "high-quality PVC made in Naruto," which has a clean and light canvas-like appearance. While white, light canvas is very attractive, the biggest concern for adult women is "rain stains" or "darkening and dirt that becomes noticeable over time." Giving up on a favorite bag after just one season because of dirt is not the kind of manufacturing we aim for.
YOUTA's custom-made PVC expresses the delicate texture of fabric with embossing of a fraction of a millimeter, while boasting overwhelming water repellency that beads off rain and dirt. Even if you accidentally spill coffee or get caught in a sudden downpour, it won't soak in; simply wiping it off will restore it to its original beautiful state. It is also highly resistant to friction and scratches from crowded trains, providing absolute peace of mind for daily use, 365 days a year, regardless of the weather.
And what brings this light, canvas-like body together is the "Deep Green" genuine leather used for the handles and details.
This green is actually our soul brand color, used in the background of the YOUTA brand logo. Symbolizing intelligence and a touch of adult playfulness, this deep green leather, as handles that comfortably mold to your shoulder and in harmony with the beautiful shine of gold hardware, lends a classical elegance that tastefully elevates your heavy winter coat style. |
3. [Revealed for the first time today] "20th Anniversary Limited Cosmetic Pouch" as a gift for the first 15 people
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This first lot is being stitched together, one by one, by skilled craftsmen in Toyooka, the sacred land of bags, for delivery in late January. We have secured a limit of only 【15 pieces】.
And now, we reveal a special happy surprise for you all that we have kept completely hidden until this very moment.
Starting today at 11:00 AM, the first 15 people to pre-order on our official store will "all" receive a completely not-for-sale, 『20th Anniversary Limited Special Cosmetic Pouch』 that you absolutely cannot get anywhere else!
A special mini-pouch handmade by the same Toyooka craftsmen as the bag, tailored to match the beautiful worldview of this Octavia release. It features the same luxurious dark green genuine leather used for the bag.
The sense of unity that links beautifully with the interior and leather the moment you open the tote bag's zipper is the very aesthetic of an adult's essentials. It smartly stores your lipstick, mirror, and daily must-haves, keeping your bag beautifully organized. This special novelty item will be completely unavailable once this first lot (15 pieces) is gone.
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4. Begin the new year with a special partner, shared by only 15 people in the world
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Delivery is scheduled for late January, when the new breeze blows.
"At the start of the new year, I want to encounter a lifelong item that will maximize my work motivation." We want those who wish for this to be the ones to secure these 15 special spots. Outstanding ease of use backed by 14 years of history, and the new elegance showcased by Octavia.
As one of the first 15 people in the world to hold it, we look forward to your pre-order from the bottom of our hearts. Pre-orders are now open.
Our second blog entry, "Practicality and Winter Styling," is scheduled for release in early November.
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【Click here for the 20th Anniversary Limited Octavia YK30 Tote pre-order page】
[Click here for the product page]
※The first lot is limited to 15 pieces. Once the quota is reached, the pre-order bonus (20th Anniversary Limited Cosmetic Pouch) offer will end completely. Delivery is scheduled for late January.
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There are many great items when it comes to men's clothing, but few when it comes to bags. If so, let's make them ourselves. With that straightforward thought, I launched the leather bag brand "YOUTA" in 2006. As someone who had worked in various apparel-related jobs, including clothing, watches, and shoes, the material I focused on was synthetic leather. Because it is lightweight and water-resistant, it requires no maintenance. I also chose "vegan leather," a non-animal material that suits modern times. Through the traditional Japanese culture of manufacturing, we aim to provide a comfortable business life for working people and support Japanese manufacturing. CEO Kenta Sugawara |
